Free lesson · Gilly Marketing
Some months you sell. Other months nothing happens, and you can't explain either one. There is a reason for that, and it isn't your consistency.
By the end you'll be able to point at the exact part of your business that's stopping clients from arriving predictably.
The lesson
The five parts every business needs turning before clients arrive on a schedule you can plan around.
Five questions about your own business, one per part. You answer them as we go, on paper.
The one that made you uncomfortable. That's your answer, and it's usually not the one you expected.
Alisa Gilly
Gilly Marketing · Zurich
Before I taught marketing, I sold desserts. The Fine Cakery was a healthy dessert brand in Zurich, and at its best it brought in $10,000 a month, most of it through Instagram. Then I built a school for it, with more than a thousand students. This is the third business I've built the same way.
Most people teaching marketing have only ever taught marketing. I made the product myself, sold it myself, and had the bad weeks myself.
Which is why I'll say something you won't hear in most courses: for you, marketing is about 10% of your job. Any strategy that quietly assumes otherwise is going to fail you, however good it looks.
Six years trying to make her business work. She had never sold a €10 product. Then €3,000 in her first week of real selling.
Richa is a nutrition coach. Nothing was wrong with her work, and nothing was wrong with her effort. She simply had no mechanism underneath it.
Message her yourself → @thefearlesscookingWhether or not you've watched the lesson yet, both of these are open. The call is a real conversation about your business, not a sales call with a lesson attached.
Yes, and it's the most common question I get. The lesson is diagnostic, so it works the same whether you have forty clients or none. If you go on to the programme, several of the research methods I teach are built specifically for women starting from zero.
No. Not for the lesson, not on the call, and not inside the programme. A good part of why I built this method the way I did is that I work with private people who don't want to perform, and it works for them.
I look at your account and your business, and I tell you what I see. You get the next two or three steps that would move things most, in order. If the programme is a fit I'll say so once, and if it isn't I'll say that too, which happens more often than you'd think.
It's built for women selling something they make or do themselves. Artists, coaches, photographers, food businesses, therapists, designers, teachers. The mechanism is the same across all of them, which is rather the point. If you're not sure yours fits, that's a good first question for the call.
My eight week programme, where you build your own complete marketing strategy rather than receiving a template. Seven modules, one worksheet you keep, and detailed personal feedback from me on every module. The lesson covers five of the seven, so you'll know most of the shape of it by the end.
Less than the guessing does. Most of the women I work with have a day job, small children, or both, and the whole thing is designed around marketing being roughly a tenth of your week rather than all of it.
Watch the lesson and you'll know. Book the call and I'll confirm it.
Free lesson