This is EXACTLY what I want you to say.
Because you’re right. You are a professional.
Your business is not your hobby.
It’s not your diary.
It’s not just a place to play with trends.
Your business is your business.
So let’s start treating it like one.
Defining the overall growth strategy
Choosing your segment strategically
Designing a product based on research and extra value
Understanding your audience better than they understand themselves
Presenting your work so people can’t resist buying
Maybe you expect me to tell you:
- What type of content is currently trending
- What viral hooks are most scroll-stopping
- What tips and tricks will boost engagement
Believe it or not — in fundamental marketing, we don’t even care about these things
Instead, I’ll invite you to step back and see your business as a mechanism, where one gear connects to the other. Where every business decision is based on solid marketing knowledge and pure logic.
They start much earlier — at the stage of:
The challenges you’re facing didn’t start because you’re not good at creating content.